An open house is more than just a chance to show off your home; it’s an opportunity to create an unforgettable first impression. Picture potential buyers walking in, greeted by a clean, welcoming space that feels like their future home. Now imagine the same scenario, but the house is cluttered, dark, or filled with the lingering smell of last night’s dinner. Which home do you think they’ll remember?
Hosting a successful open house is about creating an unforgettable experience for potential buyers—a moment when they walk in and think, “This could be my home!” Let’s dive into the do’s and don’ts of hosting an open house that leaves buyers buzzing and gets you one step closer to sealing the deal.
What You Should Do:
Create a Warm Welcome
Set the tone for a pleasant experience from the moment buyers arrive. Start with curb appeal—trim the hedges, sweep the walkway, and consider adding a seasonal touch like a festive wreath or a potted plant by the door. A welcoming exterior makes buyers eager to step inside.
Once inside, let warmth and light guide the way. Open blinds or curtains to let natural light shine through and ensure your home is at a comfortable temperature. If it’s winter, make sure the space feels cozy; in summer, cool and refreshing.
Declutter and Depersonalize
A tidy home feels bigger and more inviting. Decluttering doesn’t just mean picking up toys and books—it means removing anything that might distract buyers from envisioning themselves living there. Store away family photos, personal collections, and any bold or polarizing decor. Your goal is to create a blank canvas where buyers can imagine their own lives unfolding.
Tip: Pay extra attention to countertops, closets, and cabinets. Buyers will peek inside, so these areas should be organized and spacious, not overflowing with stuff.
Stage Strategically
Staging your home can highlight its best features. Arrange furniture to create flow and maximize space. Pay special attention to areas like the kitchen and living room, where buyers tend to linger. Use mirrors to make a small room feel bigger than it is, and add pops of colour with throw pillows or blankets.
Tip: If staging feels overwhelming, consider hiring a professional. Their expertise can elevate your home’s appeal and lead to higher offers.
Highlight Unique Features
Does your home have a stunning fireplace, a spacious walk-in closet, or a backyard perfect for entertaining? Make sure these features stand out during the open house.
Set the scene: light the fireplace, organize the closet to showcase its size, or arrange outdoor furniture to suggest summertime gatherings. These added touches help buyers see the potential in your home.
Spread the Word
Even the most beautiful open house won’t be effective if no one knows about it. Work with your agent to promote the event through online listings, social media, and good old-fashioned word of mouth.
Tip: Consider going the extra mile with features like a virtual tour or professional photos to pique buyers’ interest before they even step through the door.
Don’ts That You Want to Avoid:
Don’t Forget About Smells
Smells can make or break an open house. The aroma of freshly baked cookies? Inviting. Lingering pet odours or last night’s fried fish? Not so much.
Tip: To create a neutral but pleasant scent, consider lightly scented candles, fresh flowers, or even brewing a pot of coffee or baking cookies before the open house. And if you have pets, take extra care to remove any odours and evidence of them. Some buyers may not share your love for Fido or Fluffy.
Don’t Overdo the Decorations
While having your home look welcoming is great, too many decorations can be overwhelming. Keep it simple, elegant, and neutral. Think minimalist rather than maximalist.
Tip: Place a bowl of fresh fruit on the kitchen counter or a tasteful piece of art above the mantle to add charm without stealing the spotlight. Conversely, avoid going overboard on seasonal decor like giant yard inflatables or displaying a dozen family graduation photos.
Don’t Ignore the Details
Sometimes, it’s the little things that make the biggest impact. Fix that squeaky door, replace burned-out lightbulbs, and touch up any wall scuffs. These minor repairs show buyers that the home has been well cared for.
Cleanliness is non-negotiable. Every surface should shine and sparkle, and every corner should be spotless. Don’t forget about windows—they let in light and are often one of the first things buyers notice.
Don’t Stick Around
As much as you want to be there to answer questions or share stories about the home, it’s best to leave the open house to your real estate agent. Buyers will feel more comfortable exploring and discussing the property if the home’s owner isn’t hovering.
Instead, plan to spend the day out and about. Grab a coffee, take a walk, or run some errands while your agent works their magic.
Don’t Get Discouraged
Not every open house will result in an immediate offer, and that’s okay. Use any feedback shared by potential buyers from early open houses to make adjustments for future showings and trust that the right buyer will come along.
A successful open house is all about creating an environment where buyers feel welcome, comfortable, and excited about the possibility of making your house their home. Understanding what holds back a sale and what encourages a sale is key to a successful open house. Happy selling!